Defining and Producing An Advertorial
Pantene AdvertorialPeople love to read magazines. There are so many different periodicals out now that you can just about find the right one that satisfies your interests. We go to these publications because we trust that they will give us credible content. Advertisements can sometimes grab our attention, but we really look for the articles. That's why sometimes an advertorial is that perfect hybrid of an article and an advertisement. By its very definition, an advertorial is an advertisement produced to look just like an article while providing more in depth information about its product to consumers. Since its origins back in the Mad Men era of the 1960s, advertorials have been another way of companies to promote their products to you.

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Casting Call for Olay Advertorial
UPDATE: THANK YOU FOR ALL OF YOUR SUBMISSIONS. THIS CASTING CALL IS NOW CLOSED.
Olay Advertorial
New York City based creative services studio Somos Arte announces an open CASTING CALL* for an Olay magazine advertorial. Somos Arte has already produced advertorials for Olay in addition to CoverGirl and Pantene. We are looking for Latinas in the New York metropolitan area, but this casting call is not strictly limited to New York City residents. Residents of Long Island, Upstate New York, New Jersey, Connecticut and beyond may also apply. However please note, we are not responsible for travel accommodations. Selected models are responsible for their own transportation to and from the designated photo shoot location (TBA). Women must be between the age of 30 and 39 to apply. Hair length should be medium to long. Complexion should be healthy and free from acne/blemishes. Women should range physically from slender to curvy with an athletic build. Only four (4) women will be cast and each one will be in one of 4 separate advertorials appearing in Siempre Mujer, a national women’s beauty/lifestyle publication. The photo shoot itself will be filmed and produced as a behind the scenes video which will be posted on www.SiempreMujer.com. Photo shoot is an all day commitment tentatively scheduled for mid/late May on a week day. If you are selected for this advertorial, you will be given at least a one week notice prior to photo shoot for your participation. Please submit photographs along with a completed CASTING CALL application available here: http://SomosArte.com/casting. Any questions regarding this casting call may be directed to info@somosarte.com with the subject "Casting Call for Olay Advertorial."

DEADLINE: MONDAY, APRIL 30, 2012  DEADLINE EXTENDED: WEDNESDAY, MAY 2, 2012

*Casting Call is not for professional models. If you are already represented by an agency you cannot apply.

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$10,000 Grant for Latinas that Help the Community
UPDATE: THANK YOU FOR ALL OF YOUR SUBMISSIONS. THIS APPLICATION IS NOW CLOSED.

Many people that work in the non-profit sector do so selflessly. They give of their resources and time to ensure the safety and development of others. These tasks are performed without recognition. The only reward that these individuals expect is the growth and betterment of their community. Quite often they also perform these services above and beyond what their organizations budgets can afford. 

Do you know someone like this? Do you know a Latina between the ages of 18-35 that is the leader of a non-profit organization in the United States? We're in the initial stages of this proposal, so we're looking for some strong candidates to create an online initiative on Facebook for one of our clients. This project will serve to raise awareness on the work being accomplished by these Latinas and give the public a chance to vote on who they feel has earned the opportunity to win a $10,000 grant for their non-profit.


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Olay | Changing Faces of the US: Advertorial Series
In April of this year we posted a casting call for our second advertorial with Olay. Followers of Somos Arte on Twitter (@SomosArteNYC) and Facebook shared this post with their family, friends and professional network. From that viral outreach we received numerous applications from women who signed up via our website's casting call application. From that group of applicants Olay selected four lucky Latinas that will be featured in four different advertorials in the pages of Siempre Mujer Magazine. Starting in August of 2012 and running through March of 2013 each Latina will have her own personal profile alongside helpful skin care tips provided by Olay. These women are Carmen Lissette Ureña, Marisel Polanco, Ena Ackerman and Patricia Gonzalez.
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Looking for the next Latina/Latino Spokesperson
La Opinión: Nada Es Imposible - Vanessa DeLeonQuite often to make a product more enticing, brands look to young and fresh experts in various fields to authenticate their products. Bringing on a spokesperson is an approach quite often used for short term projects or events. Such was the case when IKEA needed a spokesperson for an event in California. IKEA was partnering with Siempre Mujer magazine and they needed a Latina that was dynamic, bilingual and truly engaging. We immediately thought of the vibrant Vanessa DeLeon of Vanessa DeLeon Associates. We introduced her to Siempre Mujer and they immediately were sold on her ability to take on these programs that IKEA wanted to present to its customers. Vanessa is not only an interior designer with her own firm, but she is often called upon to speak on television as an expert in her field. Her events proved to be a success and even garnered positive press.

Now we are looking for fresh new faces in different professional fields that may be featured in advertorials, events or videos. Do you or someone you know represent these areas below?
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CASTING CALL FOR USPS ADVERTORIAL
UPDATE: THANK YOU FOR ALL OF YOUR SUBMISSIONS. THIS CASTING CALL IS NOW CLOSED.

Latinas! This is your chance to be featured in a national magazine! Always wanted to be a model? Now is your chance! Complete make-over with hair and make-up and a professional photo shoot in a Tribeca studio! Time is of the essence, so if you or someone you know fits this part, apply now! No professional experience needed! We're looking for that everyday beautiful Latina and she could be you!

DEADLINE: MONDAY, MAY 13, 2013 

New York City based creative services studio Somos Arte announces an open CASTING CALL* for a USPS magazine advertorial. Somos Arte has produced advertorials for Olay, COVERGIRL and Pantene. We are looking for Latinas in the New York metropolitan area, but this casting call is not strictly limited to New York City residents. Residents of Long Island, Upstate New York, New Jersey, Connecticut, Pennsylvania and beyond may also apply. However please note, we are not responsible for travel accommodations. Selected models are responsible for their own transportation to and from the designated photo shoot location (TBA). Women must be between the age of 25 and 35 to apply. Hair length should be medium to long. Complexion should be healthy and free from acne/blemishes. Only one (1) woman will be cast and be featured in Siempre Mujer, a national women’s beauty/lifestyle publicationone advertorial. The selected model will pose alongside Vanessa DeLeon of Vanessa DeLeon Associates. The photo shoot is an all day commitment tentatively scheduled for late May on a week day. If you are selected for this advertorial, you will be given at least a one week notice prior to photo shoot for your participation. Please submit photographs along with a completed CASTING CALL application available here: http://SomosArte.com/casting. Any questions regarding this casting call may be directed to info@somosarte.com with the subject "Casting Call for Olay Advertorial."
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COVERGIRL Honors Latina Breast Cancer Survivors

Breast Cancer AwarenessDo you know any Latina breast cancer survivors? If you do, now is your chance to honor and celebrate their bravery. COVERGIRL® will be selecting four Latinas to receive a glamorous makeover, participate in a photo shoot and be interviewed in Spanish for a special video also produced by Somos Arte as part of an advertorial that will be printed in Siempre Mujer Magazine and their website.


Did you know that breast cancer is the most common cancer among Latinas? This is according to the number of newest cases of breast cancer that developed from 2004-2008. In 2012 it was estimated that 17,100 new cases of breast cancer would occur and 2,400 Latinas would die from breast cancer (Source: Susan G. Komen | Breast Cancer Statistics).

Now COVERGIRL® is joining the fight against breast cancer amongst Latinas and as part of an advertorial Somos Arte is producing, COVERGIRL® will make a donation towards finding a cure.

Let's recognize the survivors of breast cancer and continue to raise awareness and fight for a cure to this disease!

If you know someone in the New York metropolitan area that would make an ideal candidate for this campaign, please fill out the Contact form on our website located here http://www.somosarte.com/contact and mail a photograph of your candidate to info@somosarte.com. In the "Comments" section of the form please write a brief biographic statement about your candidate and about her fight with breast cancer and how her story is inspirational to you and others. Please fill out the "CONTACT" form with only your candidate's information. This is an anonymous nomination process.

SOMOS ARTE DOES NOT MAKE THE FINAL SELECTIONS FOR THIS CAMPAIGN. COVERGIRL®RESERVES THE RIGHT OF FINAL SELECTION OF CANDIDATES.


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Sobre Arte Blog
Writing about art and design. That is what this blog is all about. At Somos Arte, our approach to our work can be compared to the work of an artist creating a new masterpiece. Here you will read about our technique and you will also get insight that will help you with your next project. At times we will also discuss current trends in design, web, video and art and how they relate to our studio and our work.
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