The Avengers Assembled at the Ziegfeld
I'm not a critic, I'm a fan. I had the privilege of being invited to a special screening of Marvel's The Avengers a week before it opens nation wide across the US. Everyone is already talking about this movie and will continue to do so in the weeks to come. However, what I can add to the conversation comes from me, not a movie critic or a paid endorser. Best way to some up this movie? I'll quote two people whose opinions I hold in high regards and break each quote down from there.

Tonight's event opened with a short speech and sketch by Marvel's Chief Creative Officer Joe Quesada which is where I got my first quote from. He actually nailed it when he said that we were invited to watch "a little movie called the Avengers." Why little? Look beyond the budget, the costumes, the sets and the special effects and you will find a "little" story about the relationships between people. We all don't always get along. We behave at our best and speak appropriately in public, but we all know that behind closed doors every relationship has tension. Joss Whedon, the director and co-writer (with Zak Penn) crafted a real story about how we interact as humans. There's nothing superhuman about it. We get angry at each other, find it hard to work with one another but come together when we really need to get what's necessary done. Whedon also keeps this authentic by constantly interjecting witty one-liners. I won't quote any because I don't want to spoil it for anyone. Trust me though, many of these one liners will be as catchy as "Go ahead, make my day" or "I'll be back" or my favorite before this film "Wait till they get a load of me!"

Now the second quote comes from my 8 year old son. His opinion on the film when asked by our studio's videographer was simply put: "It. Was. AWESOME!!!" He's right. This film was epic. It truly was. New York City looked amazing in this film. I personally love it when my home town is on the silver screen, especially when I'm in midtown Manhattan watching the movie. Very surreal and familiar at the same time. The film's action sequences were so very well done. Scarlet Johansson's Black Widown was very well utilized, I'm happy to say she held her own with the boys. I won't get into all the characters, but I can't neglect the Hulk. Mark Ruffalo brought "our generation's Hamlet" what the previous incarnations were missing. Smash. Nuff said.

That's it true believers. I'm not going to give away the plot nor anything else. You'll have to see it or find another blog to give it away for you. Besides, it won't feel the same if I told you. I will say that there is an easter egg. Don't leave when the credits start. However, only if you read comic books will you truly be excited to watch it. If you're not a reader, bring a friend that is, but please save your questions until after the movie. As for the rest, you will have to actually ride the Cyclone yourself to feel it. This film, is indeed a rollercoaster ride, so strap yourself in well.


Edgardo Miranda-Rodriguez is the Principal and chief Art Director of  Somos Arte (Spanish, for "We Are Art"). For over a decade, Somos Arte studio has created art-directed campaigns, brand identities and websites for such clients as Columbia University, CoverGirl, McDonalds and ASPIRA. Edgardo’s unique approach to curating art shows are intertwined with his professionally trained eye as a graphic designer. As curator, Edgardo has produced various cultural and photographic art shows throughout New York City. His first comic art exhibition was the first solo show for Marvel’s Chief Creative Officer,Joe Quesada. Santerians: The Art of Joe Quesada garnered two sold out opening nights, followed by domestic and international press. His second comic art exhibition, Marvelous Color, celebrated Marvel Comics prominent African-American Characters - Luke Cage, Black Panther, The X-Men's Storm and The Falcon - and featured renditions and original artwork from over 50 artists. Among these artists were the late, Gene Colan, who had created 3 original pieces just for this exhibition. Marvelous Colors coincided with Marvel’s 70th anniversary and was documented by The New York Times, NBC and MTV.


Sobre Arte Blog
Writing about art and design. That is what this blog is all about. At Somos Arte, our approach to our work can be compared to the work of an artist creating a new masterpiece. Here you will read about our technique and you will also get insight that will help you with your next project. At times we will also discuss current trends in design, web, video and art and how they relate to our studio and our work.
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